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Jim Kerley

Chief Membership Officer of LIMRA

As Chief Membership Officer, Jim Kerley is responsible for member relationship management for the 450 U.S. and Canadian members.  Jim is also a member of the LL Global executive team that leads LIMRA and LOMA.

Jim joined LIMRA in 2007 as President of LIMRA Services, Inc. to oversee the development and delivery of a wide range of commercial products for their global membership.

Jim brings more than 40 years of professional experience serving the financial services industry as manager, leader, consultant and advisor. He spent nearly 25 years with New England Financial, now part of MetLife, in senior marketing, professional development and sales management roles. He implemented New England’s first life insurance marketing relationships within the banking sector. Jim was a founding partner of Trinity Communications, which grew into the seventh largest marketing communications firm in New England while he was there. In 2001, he founded Clearview Partners, a consulting firm which provided practical distribution, marketing and sales strategy recommendations to life insurance and financial services organizations. Over the years, Jim has consulted with and trained thousands of sales managers and professional insurance advisors in areas of sales training, business development, client needs analysis, market segmentation, sales communications, lead generation and local market awareness building.

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