About Real Wealth®

Mission Statement

The Real Wealth® Marketing core mission is to Educate, Inspire, and Motivate Americans to make smart decisions with their money. Real Wealth® produces content featuring industry greats such as Tom Hegna, Van Mueller, and Curtis Cloke to encourage consumers to do business with their financial professional. Real Wealth® is built for busy advisors who want to maintain a strong personal relationship with their clients and prospects in a meaningful way. The system leverages technology to offer a turnkey, compliant drip email and social media marketing solution. To educate advisors, we have Power Session LIVE webinars, which educates advisors to help them provide better services to their clients.

The History of Real Wealth®

Jim Silbernagel
Jim Silbernagel, Host & Founder of Real  Wealth®

Ever since reading the published reports of a negative savings rate in our country, Jim Silbernagel has had a passion to improve our nation’s financial literacy. His vision through Real Wealth® is to be a positive catalyst for change and to motivate fellow advisors to spread the word.

Jim, creator and host of the Real Wealth® program, is a financial advisor himself with over 25 years of experience in the financial industry. He understands the concerns and questions that both clients and advisors have, and brings solutions and answers to the table with Real Wealth®.

Real Wealth® is a strategic partner of NAIFA (National Association of Insurance and Financial Advisors) members. NAIFA is the largest organization in the industry, made up of over 40,000 insurance and financial professionals around the country. By doing this, Jim hopes to reach as many Americans as possible to educate, inspire and motivate them to make sound financial decisions with the guidance of a professional.


Meet the Team Behind the Scenes

Joanne Silbernagel, First Lady of Real Wealth®joanne-silbernagel
Joanne is fantastic, and the perfect person to lead the Real Wealth® Team along with her husband, Jim. Joanne has been the biggest supporter of our entire mission and purpose since inception, and has been involved in the development every step of the way. Joanne loves to help out with any project or challenge the team may be facing, and even runs the Main Street Philanthropy program in a local high school, which promotes financial literacy, leadership, and purpose in today’s youth.




Angela Silbernagel, Director of Mission Expansion

As a tech-loving millennial, Angela is able to develop the user-friendly logic and design of the Real Wealth® Marketing technology platform. This allows for customization and personalized automation. Angela has a passion to help professionals implement effective marketing strategies within an organized process, meaning she keeps her eyes and mind open to how we can improve, as well as always seeking out the best opportunities for you.

She graduated with her Bachelor’s Degree in Marketing from the University of Wisconsin-Milwaukee in 2014, and regularly attends 20+ conferences, seminars, and online workshops each year to continue expanding her knowledge of the ever-changing marketing world. In her spare time, Angela loves to play board games, practice with her ukulele band “Ukerazy,” play beach volleyball in the summer, and host a monthly Book Club with her friends.


Kayla Joosse, Brand Ambassador & Content Quality Manager

Kayla has her hands in many different processes at Real Wealth®, but you will get to work one-on-one with her for any custom campaign you have. Start to finish, she will help you make it personal to you and your clients.  While you may also talk to Kayla when you call our office with your questions, Kayla enjoys working behind the scenes, implementing and carrying out various projects.  She enjoys all of her projects and loves the atmosphere of her job, both with coworkers and clients. Kayla loves how Real Wealth® clients are friendly and fun and keep every call interesting.  She thoroughly enjoys the team player setting at Real Wealth® where everyone works alone in their own offices but come together at least once a day to collaborate on different projects and meetings. The balance between solo and group work has turned her coworkers into some of her best friends, making work seem more like play. With a Bachelor of Business Administration from Wisconsin Lutheran paired with her passion for education, Kayla’s goal at Real Wealth® is to help spread financial literacy and positively impact as many families and individuals as possible.

In her free time, Kayla loves to travel, read, spend time outside, and enjoy time with her friends.  She has volunteered at the Children’s Hospital and has taught in first through sixth grade classrooms, and she loves the creativity and joy it brought her.  Kayla’s life motto is “Sine metu vivere,” which is Latin for “to live without fear.”




Emmerson Heller, Junior Marketing Coordinator

When you listen to one of our podcasts, you can thank Emmerson! She is our in house editor and producer. From booking the guests to mixing the show, she does it all. She’s on our team that preps the show and all it’s moving pieces to make sure it gets to you every week. Emmerson attends UW- La Crosse, where she studies pre-genetic counseling.

In her free time, she loves playing soccer, working out, and generally just staying active. She has one younger brother Beckham and two dogs, Lio and Mazie.




Emma Schimberg, Marketing Coordinator

Submitting to compliance got you down? Not anymore, thanks to our Marketing Coordinator

Emma. She makes sure all of our materials are become and remain compliant. She works closely with our Junior Marketing Coordinator on podcast production, managing the more technical side of things, as well as our Power Session LIVE webinars.

Emma graduated from Concordia University Wisconsin with a degree in Marketing and Business Management. She played college softball and loves the Milwaukee Brewers. She looks forward to inspiring others within her position.