About Real Wealth®

Mission Statement

The Real Wealth® Marketing core mission is to Educate, Inspire, and Motivate Americans to make smart decisions with their money. Real Wealth® produces content featuring industry greats such as Tom Hegna, Van Mueller, and Curtis Cloke to encourage consumers to do business with their financial professional. Real Wealth® is built for busy advisors who want to maintain a strong personal relationship with their clients and prospects in a meaningful way. The system leverages technology to offer a turnkey, compliant drip email and social media marketing solution. To educate advisors, we have Power Session LIVE webinars, which educates advisors to help them provide better services to their clients.

The History of Real Wealth®

Jim Silbernagel
Jim Silbernagel, Host & Founder of Real  Wealth®

Ever since reading the published reports of a negative savings rate in our country, Jim Silbernagel has had a passion to improve our nation’s financial literacy. His vision through Real Wealth® is to be a positive catalyst for change and to motivate fellow advisors to spread the word.

Jim, creator and host of the Real Wealth® program, is a financial advisor himself with over 25 years of experience in the financial industry. He understands the concerns and questions that both clients and advisors have, and brings solutions and answers to the table with Real Wealth®.

Real Wealth® is a strategic partner of NAIFA (National Association of Insurance and Financial Advisors) members. NAIFA is the largest organization in the industry, made up of over 40,000 insurance and financial professionals around the country. By doing this, Jim hopes to reach as many Americans as possible to educate, inspire and motivate them to make sound financial decisions with the guidance of a professional.


Meet the Team Behind the Scenes

Joanne Silbernagel, First Lady of Real Wealth®joanne-silbernagel
Joanne is fantastic, and the perfect person to lead the Real Wealth® Team along with her husband, Jim. Joanne has been the biggest supporter of our entire mission and purpose since inception, and has been involved in the development every step of the way. Joanne loves to help out with any project or challenge the team may be facing, and even runs the Main Street Philanthropy program in a local high school, which promotes financial literacy, leadership, and purpose in today’s youth.




Angela Silbernagel, Director of Mission Expansion

Angela works on implementing new Strategic Partnerships and taking advantage of opportunities to spread financial literacy.

She keeps her eyes and mind open to how we can improve our suite of services for insurance and financial professionals. She also manages the Power Session LIVE webinar series and the Advisor Toolbox, both of which educate, inspire, motivate and further the expertise of our Real Wealth® Advisors.




Kayla Joosse, Brand Ambassador & Content Quality Manager

Kayla has her hands in many different processes at Real Wealth®, but you will get to work one-on-one with her for any custom campaign you have. Start to finish, she will help you make it personal to you and your clients.  While you may also talk to Kayla when you call our office with your questions, Kayla enjoys working behind the scenes, implementing and carrying out various projects.  She enjoys all of her projects and loves the atmosphere of her job, both with coworkers and clients. Kayla loves how Real Wealth® clients are friendly and fun and keep every call interesting.  She thoroughly enjoys the team player setting at Real Wealth® where everyone works alone in their own offices but come together at least once a day to collaborate on different projects and meetings. The balance between solo and group work has turned her coworkers into some of her best friends, making work seem more like play. With a Bachelor of Business Administration from Wisconsin Lutheran paired with her passion for education, Kayla’s goal at Real Wealth® is to help spread financial literacy and positively impact as many families and individuals as possible.

In her free time, Kayla loves to travel, read, spend time outside, and enjoy time with her friends.  She has volunteered at the Children’s Hospital and has taught in first through sixth grade classrooms, and she loves the creativity and joy it brought her.  Kayla’s life motto is “Sine metu vivere,” which is Latin for “to live without fear.”


Samantha (Sam) De Barge, Advisor Success Coach & Partner Manager

When you call Real Wealth®, chances are you’ll get to chat with Sam. She enjoys teaching people about Real Wealth® and answering your questions. Her favorite part of the work day is talking with you and making sure that your day is left a little sweeter! Her ultimate goal is to make sure everything is easy and running smoothly for you so that you can spend more of your time with your clients. Sam is our main customer service rep but also handles our accounting side. Like Curtis Cloke is the “math and science” behind retirement, Sam is the “math and science” behind Real Wealth®. One word that Sam uses to describe herself is “busy” (but loving it!)

Sam has a husband of 10 years, three beautiful kids, a dog and a ton of cats. In the summertime, you can find the De Barge’s at her parents’ house up north, camping together, or in their backyard enjoying the deck and pool. Family time is her favorite pastime, and she also enjoys gardening, crafting, and cooking. As a family, they love firing up the grill or smoker and spending time with family and friends.

Sam’s life motto is “You can’t live on what ifs.”


Emmerson Heller, Junior Marketing Coordinator

When you listen to one of our podcasts, you can thank Emmerson! She is our in house editor and producer. From booking the guests to mixing the show, she does it all. She’s on our team that preps the show and all it’s moving pieces to make sure it gets to you every week. Emmerson attends West Bend East High School and will be starting her senior year this fall. Her dream school is La Crosse, where she hopes to attend for a Science or Psychology major.

In her free time, she loves playing soccer, working out, and generally just staying active. She has one younger brother Beckham and two dogs, Lio and Mazie.