No stranger to hard work and challenges, the Founder of Purse Strings LLC, Barbara Provost, has leveraged her
strong experience, active research, and continuous data gathering activities, to solve a problem. Barbara found that women are consistently overlooked by insurance and financial institutions, to the tune of leaving a possible 14-trillion dollars of untapped sales on the table. Not only is this buying power being ignored for lack of tailoring to women, this powerful demographic is underserved and under-planned for their financial future.
With that sole purpose in mind, Barbara developed expertise on what these institutions need to reach and engage women, creating the first empowerment, education, and training tool to earn the vast spending power of the female dollar.
In addition to Purse Strings, Barbara Provost is President of Provost Consulting Inc. She and her team have decades of experience working with insurance and financial organizations developing training programs that make learners competent and confident in the work that they do.
She believes, “When those who work within organizations are able to perform their roles at top performance – the whole organization is successful.”