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Ross Bernstein

Sports Author

The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning hall of fame peak-performance business speaker who’s keynoted conferences for Fortune 500 companies on ALL SEVEN continents for audiences as small as 10 and as large as 10,000. Ross and his books have been featured on thousands of television and radio programs including CNN, FOX News, “CBS This Morning,” MSNBC, Bloomberg and ESPN, as well as in the Wall Street Journal, New York Times and USA Today.

There are reasons certain teams win consistently, whereas others come up short… and Ross explains why. Inspired by the “Good to Great” concept of how the best companies are able to separate themselves from the rest of the pack through dynamic leadership, by creating a culture of excellence, by developing deeper relationships, and by giving extraordinary customer service — Ross’ program is all about winning… with integrity. Ross’ signature keynote, “The Champion’s Code,” is based on more than six years of research that resulted in two critically acclaimed series of sports-business books. The first examines how

and why certain teams win world championships; while the other chronicles the unwritten and unspoken rules in the world of sports, or “codes” as they are known, which explores the fine line between cheating and gamesmanship — and the ethical consequences involved when that line is crossed. Ross interviewed more than 1,000 professional athletes and coaches for the six books and along the way he saw some fascinating trends, patterns, metrics and analytics develop among certain peak performers who possessed a very unique DNA. For these special individuals, or “champions,” it wasn’t always about winning, it was about following their moral compass’ in order to play the game the right way — with respect — in order to achieve success.

Weaving inspirational stories and poignant life lessons from the world of sports, along with success stories and best-practice ideas of businesses and executives who he has worked with — Ross challenges his audiences to think about the differentiators they possess which would ultimately lead customers to choose to do business with them, or be influenced and led by them. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it” — CHAMPIONS. Ross’ message reinforces the fact that individuals win games, but TEAMS win championships. Momentum, roles, buy-in, motivation, consistency, sacrifice, trust, failure, chemistry, culture, work-ethic, innovation, karma, and being humble — they’re all a part of what it takes to become the best of the best — a champion both on and off the field.

So… who are the CHAMPIONS in your organization? Let Ross customize a program (from one hour to an interactive full-day) for your next sales meeting, franchise leadership event, or annual association conference — his PASSION and ENERGY is contagious. Give him a call — he speaks at over 100 events per year… but he’d LOVE to be a member of YOUR team for the day!

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