I distribute the message and podcast monthly to about 280 email addresses and have had only one person opt out. I have decided not to limit who gets the message and am planning to send it to even more potential clients and prospects. I find the podcasts really well done with excellent content. The best part is I receive direct client feedback and business. It only takes me writing one piece of business to make this worth the investment. It is the one DRIP marketing tool that really works and I would recommend it to anyone.