Joe Jordan

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“Intrinsic value is not measured by how much money you make, 
it’s measured by the size of the problem you solve.” 
-Joe Jordan

Financial Services Industry Legend

As the Ambassador of Significance and best-selling author, Joseph Jordan is an industry legend with more than 40 years of experience under his belt. Joe’s career in financial services spans every facet of the business, from insurance to annuities to Wall Street. 

Joe Jordan began his career with Home Life Insurance Company in 1974. Directly after running insurance sales at PaineWebber, he joined MetLife to build its annuity business. Later he was responsible for all MetLife retail product development, initiating fee-based financial planning. Joe also founded the Behavioral Finance Organization at MetLife. After holding the position of senior vice president at MetLife, Joe turned his focus to sharing his inspirational message with financial professionals around the world. 

International Speaker & Author 

Joe Jordan is an independent consultant and author speaking across the globe. He has a relentless ambition to inspire as many financial professionals as possible with his distinguished presentations and advocacy programs. As a motivational speaker, Joe has spoken at hundreds of events since 2004 including major conferences for companies such as MDRT, GAMA LAMP, NAIFA, and the American College. He has presented in numerous countries such as Australia, Japan, India, Greece, Italy, Brazil, and Canada. Joe’s presentation, entitled Prospering in a Post-Covid World, is specifically tailored to each audience he is speaking to. 

Joe is a founder of the Insured Retirement Institute, formally known as the National Association for Variable Annuities (NAVA). He is a member of the Fordham University Football Hall of Fame and played rugby for the New York Athletic Club for over 30 years. Joe currently lives in Manhattan and is married with two children.